10 Reasons Why You Need to Add Podcasts to Your Content Strategy - Reason 1
Podcasts Have Low Competition:
The content marketplace is competitive, like really competitive.
Successful digital marketers find big wins with their content when they find a content type or topic with high engagement and low competition. That’s exactly what a podcast provides.
There may be only a handful of other podcasts discussing the topics relevant to your business, with hundreds-to-thousands of listeners.
With this low competition, it’s far easier to have your podcast stand out and gain listeners!