10 Reasons Why You Need to Add Podcasts to Your Content Strategy - Reason 1

Podcasts Have Low Competition:

The content marketplace is competitive, like really competitive.

Successful digital marketers find big wins with their content when they find a content type or topic with high engagement and low competition. That’s exactly what a podcast provides.

While there are around 80 million Facebook business pages, there’s only 700,000 podcasts airing. This number shrinks when you search by topics.

There may be only a handful of other podcasts discussing the topics relevant to your business, with hundreds-to-thousands of listeners.

With this low competition, it’s far easier to have your podcast stand out and gain listeners!

Info From : https://www.searchenginejournal.com/why-podcasts/306103/#close